Privacy Policy

Last updated: January 27, 2025

At ShinyRank, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your information. This Privacy Policy explains our practices regarding data collection, processing, and storage when you use our SEO and AI Engine Optimization (GEO) services.

By using ShinyRank, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.

1. Information We Collect

1.1 Account Information

When you create an account or sign in, we collect:

  • Email address (via Clerk authentication)
  • Name and profile information (if provided)
  • Authentication tokens and session data

1.2 Analysis Data

When you analyze a URL, we collect and process:

  • URLs you submit for analysis
  • HTML content extracted from analyzed pages
  • Lighthouse audit reports (for authenticated users)
  • SEO and GEO analysis results and scores
  • User context preferences (search intent, page type, target audience)
  • Domain information for rate limiting purposes

1.3 Usage Data

We automatically collect certain information when you use our service:

  • IP address and browser information
  • Device and operating system information
  • Usage patterns and feature interactions
  • Analysis history and timestamps
  • Anonymous session identifiers (for unauthenticated users)
2. How We Use Your Information

We use the information we collect to:

  • Provide and improve our services: Process your URL analyses, generate SEO and GEO scores, and deliver optimization recommendations
  • Authenticate users: Verify your identity and manage account access through Clerk authentication
  • Enforce usage limits: Track domain and scan limits based on your subscription plan
  • Store analysis history: Save your analysis results for future reference within your data retention period
  • Process AI analysis: Send page content to Anthropic Claude AI for SEO and GEO evaluation
  • Improve service quality: Analyze usage patterns to enhance features and fix issues
  • Comply with legal obligations: Meet regulatory requirements and respond to legal requests
3. Data Storage and Retention

3.1 Storage Location

Your data is stored securely using:

  • Supabase: Database and file storage for analysis results, HTML content, and Lighthouse reports
  • Clerk: User authentication and profile information
  • Vercel: Application hosting and serverless function execution

3.2 Data Retention Periods

We retain your analysis data based on your subscription plan:

  • Free Plan: 7 days from the analysis date
  • Starter Plan: 30 days from the analysis date
  • Pro Plan: 90 days from the analysis date

After the retention period expires, your analysis data is automatically deleted from our systems. Account information is retained until you delete your account.

4. Third-Party Services

We use the following third-party services to provide our functionality:

These services have their own privacy policies and terms of service. We encourage you to review them to understand how they handle your data.

5. Data Security

We implement industry-standard security measures to protect your data:

  • HTTPS encryption for all data transmission
  • Secure authentication via Clerk with token-based access
  • Database access controls and row-level security policies
  • Regular security audits and updates
  • Secure file storage with access restrictions
  • Rate limiting to prevent abuse and unauthorized access

While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

6. Your Rights and Choices

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data and analysis history
  • Deletion: Delete your account and all associated data through your account settings
  • Correction: Update your profile information through your account settings
  • Portability: Export your analysis data in a machine-readable format
  • Opt-out: Stop using our service at any time and request data deletion

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain your authentication session
  • Remember your preferences and settings
  • Track anonymous usage for service improvement
  • Enforce rate limits and prevent abuse

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our service.

8. Children's Privacy

ShinyRank is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Key Takeaways

ShinyRank is committed to protecting your privacy and transparency. Here's what you need to know:

  • We collect account information, analysis data, and usage statistics to provide and improve our services
  • Your data is stored securely using industry-standard encryption and access controls
  • Data retention periods vary by subscription plan (7-90 days)
  • We use third-party services (Clerk, Supabase, Anthropic, Vercel) that have their own privacy policies
  • You have the right to access, delete, correct, and export your personal data
  • We do not knowingly collect information from children under 13

For questions or to exercise your rights, contact us at laura@shinyrank.io.